Andrew Goodwin believes that traditional narrative analyses do not apply to pop videos. There are many reasons for this, one is because pop videos narrate differently to films. Reasons for different narrative structures are; the singer is usually narrating and also used as a character, pop videos are based around songs and because the singer looks directly at the camera, this is done to engage the target audience.
Pop videos are very much repetitive. The way songs repeat choruses, videos repeat images. Pop songs and videos have a form of ending. The way the music video ends reflects on the structure of the music as it creates a climax. Music videos provide a "visual pleasure" that helps keep the target audience engaged therefore promoting the music further. In same cases music videos are also promoting other commodities such as films. This therefore means there are three types of relations between songs and videos, these are;
-Illustration where the video tells the story of the lyrics. An example to show this is "Pap don't preach" by Madonna. This music video fits this category as dance is used to express the feelings and the mood in this song.
-Amplification occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
-Disjunction where there is little connection between the lyrics and video or when the lyrics contradicts the lyrics. An example of is "Man in the Mirror" by Michael Jackson. This music video fits this category as the song is about self-realisation but the video is full of radical world events.
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