Research

Music artists often have synergy across their media products creating a brand for them. Usually, it is featured in their music videos, album covers and album teaser (if they have one). This is so audiences are able to recognise their brand immediately and identify them easily. 

Disclosure do this with their use of two males in their music videos/album covers and have white drawings across the face of a person outlining their features.

Ed Sheeran does this with the use of the colour orange as it is a colour significant on his album cover and pictures. He also uses the paw as his signature print as in his video 'drunk' he has a cat (signifying the paw print) and on his album cover and guitar he also has a paw print.

Emile Sande has the short hair which has the same style in all videos and pictures, the lighting/colours she uses are usually darkish grey which could portray the mood of the album. Her videos also have a stripped sense as in the 'Next to me' video there isnt any props or proper set except for the drummer and the piano which she plays and in the 'clown' video it is black and white which is similar to the colour of her album cover.

Ellie Goulding's hair is significant as in her album cover and tour picture she has the same picture of her hair flipping and has the same hairstyle in video 'anything could happen'. The colours she also uses in her album cover reflects in her video as the costumes she has a light purple dress.