Research - Andrew Goodwin's theory summary

Andrew Goodwin has identified a number of key features included in mainstream music videos.
These are that:

There is a strong link between the lyrics of the song and the visuals
Example - Macklemore & Ryan Lewis - Thrift Shop

There is a relationship between the visuals and the timing of beats in the music
Example - Bruno Mars - Locked Out Of Heaven

The star of the video usually has a specific image to emphasize their performance
Example - Beyonce - Coutdown

There is a narrative in the video which usually tells a story
Example - Naughty boy ft. Sam Smith - La La La

- The company of the record label with often demand close-ups of the artist
- The techniqual apects of the Music Video