The function of a music video is to promote the artist and their single, it helps boost sales and makes them more widely known.
I think that Miley Cyrus's new video for 'We Can't Stop' is the best example as to how it helps promote the artist as it creates controversy because of her image changing completely and her dancing explicitly in a way which she hasn't done before. The song then topped the charts as it became popular amongst the young audiences and the video is still talked about today even though it came out a few weeks ago.
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