Research - Mulveys theory

Laura Mulvey writes that videos often give women a passive attractive role in videos and the men are usually dominant. She says that women often have to stick to certain roles in videos rather than going out of the box.

An example of this is Beyonce's video for run the world, though she sings about women having a dominant role in society and running the world but in the video it appears as if the men are dominant as they are standing their ground. The women look as if they are dancing for the men and are often in tight/short clothing showing off their bodies thus agreeing with Mulveys theory.