Creating a Brand Cross Media Products & Synergy
I am going to be analyzing the key features highlighted thorough the band, Daft Punk's cross media product and synergy .
This album contains very little detail to identifying the artists. The main focus of this album cover is the two helmets which slit into one. The use of this reflect their identity, in this case which is hidden, so people who are familiar with Daft Punk will recognize them by their album cover, as it does not title their band name.
Get Lucky Teaser Trailer
Get Lucky Official Video - MTV Version
Get Lucky Video - Original Version
All four of these elements include features which can been seen as the brands' identity. The main evidence for this is the two members helmets which are see through the original and mtv video versions. The colours used seem to be metallic and bright, along with the certain techno type of sound of the music, giving their identity a futuristic theme.
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