.http://vimeo.com/32963364
The genre of this video is indie/alternative. The video itself helps us to define the genre and category it fits into, and the original artist of the song (Florence and the machine), which tells us that the intended audience contains a wide range of people who are interested in indie/pop. The video contains a base track contributes towards the different scenes used in this video, making it appear fast paced. Lip syncing is used correctly as the music fits well with the timing of the singing. Various costume changes are featured in the video, although it seems that the main focus of the video is unidentified as there are so many different scenes to look at. The narrative of the video works extremely well as the girl in the video is main star and focus; furthermore, there is many medium and close ups of her as she is making eye contact with the camera (connecting with the audience), making it easier for us to understand the whole concept. Although the first half of the video tends to be fast paced, the song is actually quite slow considering it fits into the pop category, and this is even emphasized throughout the video as slow motion is used through the part where she is running through the forest. The theme of the video overall tends to go with the whole indie genre through costume and setting.
(White flowing dress, flower crown, wooden jewelry, exaggerated makeup, swing, background wolf edit and the fact that the filming took place in a forest.
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