Research-Summary of the main points of Carol Vernallis' theory

Summary of Carol Vernallis' theory 

Carol Vernallis' observed that edits in music videos are used more frequently than it is used in films. These edits in music videos stand out as disjuncture, which means there is little connection between the lyrics and video or may perhaps contradict each other.
To summarise her observations;

• She believes to capture the attention of the audience and to keep them engaged with what's going on in the music video the usual rules of 'continuity editing' are broken down
• Editing helps to keep the attention of the audience
• Jump cuts are often used 
• To give music videos structure, base tracks are used
• The camera moves in time with the music 

Here are three music videos in which illustrate Carol Vernallis main ideas

These three music videos illustrate Carol Vernallis' main ideas as they all use base tracks, the way the editing is done keeps the audience engaged and finally the camera moves in time with the music.