Research - Ancillary - Functions of a digipak

Digipaks help not only to promote artists in order increase sales, but to create an image in the media. CD packaging can be vital to attracting customers; This can be through colours, themes and the appearance of the digipak. Notice that a lot of Digipaks differ according to certain factors like the target audience or the genre of the music. Digipaks allow the artist to express their personal style as they can be as creative as they want. Certain genres like pop will usually be bold and stand out, whereas indie digipaks usually are a lot less out there. Female pop artists often have bright colours on the front cover of their digipack which links to the genre of music they perform. It will also attract their target audience as a bright and colourful front cover will grab their attention making them more likely to purchase the CD. Some female pop artists choose to have chaotic designs on their album covers to make it more interesting and unique. A large number of solo artistsMany female pop artists include choose to have either a close upprops in their album front cover. or mid shot image of themselvesThe props often link to their on the front cover of theirmusic and their act which will digipack. This makes the audiencepromote them as an artist as the recognize who’s album it is easilyaudience will get a glimpse of which will promote their album aswhat their music is like. The the target audience can locate italbums above have props such easily. Female pop artists areas guitars and microphones made to look glamorous andwhich link to the genre of music appealing in the image.they sing which is pop.