Evaluation question 1

Transcript for question 1:
Lana Del Rey's blue jeans influenced the video heavily through editing acting. I decided to use back and white during the projection scene to make it look appealing as I felt it would make it look like an old film to add elegance. She influenced me through acting as she captivates her audience and I wanted to do the same.

Marina and the diamonds influenced the music video as I wanted to use the same type of mise en scene as her primadonna music video becuase I was using her song and felt that her style would help make it look like a pop music video.

TLC's baby baby baby influenced camera work as through out the video they use a tilt which adds a really cool effect to it and makes it stylised. Whilst we filmed we used a more obvious tilt to add a fun effect to the video to make it look like a pop video.

Ellie Goulding's anything could happen also influenced us as I liked her costume and location, which is why we filmed at a canal.

My music video both challanged and followed Laura Mulveys theory that women are sexualised in music videos and not given the role men are usually given. My music video challanges this as the main artist in this video is a woman and she isn't sexualised but it also follows her theory because the artist is dressed in wedding clothing conveying her sticking to female gender roles.

My music video also follows Carol Vernallis' thoery. I think that my main stands out from the song. I have repeated scenes in my main and have frequent jump cuts. The main artist is also looking at the camera.

My ancillary products follow the conventions of real media products as I used the main artist in the digipak to establish who the artist is, clothing from the video to connect them together and a colour scheme of white, red and black which are colours mainly used in my music video.

Taylor Swifts red CD inspired the inside panel of my CD as I thought the simplicity was eyecatching and I want a quite simple layout, so I also decided to use strips but I put them behind the CD.

Lana Del Rey's magaine advert inspired my advert as she stuck to a specific colour scheme and only used her album cover image as her main image. I also liked her font which I decided to use.

Thanks for listening.